Follow these simple steps to analyze your media data:
Prepare your CSV file: Ensure it has the following columns: Date, Platform, Sentiment, Location, Engagements, Media Type.
Upload your CSV: Click the "Choose CSV File" button below and select your prepared CSV.
View the insights: Once uploaded, the dashboard will automatically clean your data and display interactive charts along with key insights for each visualization.
Download PDF Report: After the charts load, click the "Download PDF Report" button to save a summary of your analysis.
1. Upload Your CSV File
File selected:
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2. Data Cleaning Process
The dashboard automatically performs the following data cleaning steps upon CSV upload:
Converts the 'Date' column to a proper datetime format.
Fills any missing values in the 'Engagements' column with a default of 0.
Rows with invalid or unparseable dates will be filtered out.
Generating PDF... This may take a moment.
3.1. Sentiment Breakdown (Pie Chart)
Top 3 Insights:
3.2. Engagement Trend Over Time (Line Chart)
Top 3 Insights:
3.3. Platform Engagements (Bar Chart)
Top 3 Insights:
3.4. Media Type Mix (Pie Chart)
Top 3 Insights:
3.5. Top 5 Locations by Engagements (Bar Chart)
Top 3 Insights:
4. Concluding Recommendations
Based on the analyzed media intelligence data, here are some overarching recommendations to optimize your strategy:
Focus on High-Performing Channels & Content: Prioritize your efforts on platforms and media types that consistently show higher engagement. Allocate resources where your audience is most responsive.
Address Sentiment Gaps: If negative sentiment is significant, develop targeted strategies for reputation management. For neutral sentiment, consider engaging content to foster stronger positive connections.
Capitalize on Engagement Peaks & Learn from Dips: Use historical engagement trends to plan future content releases or campaign launches around peak times. Analyze factors contributing to dips to refine future strategies.
Tailor Content to Key Locations: Leverage insights from top-performing locations to create localized campaigns, content, or product offerings that resonate deeply with regional audiences.
Continuous Monitoring & Adaptation: Media landscapes evolve rapidly. Continuously monitor these metrics and be prepared to adapt your strategies based on emerging trends and audience feedback.